Out of stock 'Marlborough' ( Marlboro cigarettes) was born in 1924 as the first ladies' cigarettes. In earlier times, the idea of selling cigarettes to women was considered rebellious, just as today - to sell tobacco to minors. But with the appearance of suffragettes in the society in 1920 (women fighters for universal suffrage) the issue of equality arose - women wanted to have the same nasty habit as men (in those days nobody discussed the smoking harm). Nevertheless, trading this product was a risky business. The advertising specialists were trying to prove that although smoking leads to yellow teeth, ill odor, irreversible addictive, the emergence of severe dry cough in the morning, but nevertheless ladies are still feminine and tender. Philip Morris decided that the cigarettes’ brand of his company must have classical and noble title. At that time Winston Churchill was of great popularity.

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• Nicotine Per Cigarette By Brand
• List Of Marlboro Cigarette Types

People said that he had a business with Count Marlborough. The merchants liked sounding of the word, but did not like his writing - Marlborough. Then they simply removed the 'extra' letters of the words end and put it in the changed form on the pack. In the 1920-s the advertising campaign of Marlborough praised 'femininity' of new cigarettes. At the end of a cigarette near the filter they painted a red ribbon to hide unsavory trail of lipstick.

Marlboro Red (Different from the Red Label) is the pack that contains the original full flavored Marlboro cigarettes. Marlboro Black is a variety of Special Blends, usually cheaper than regulars (i.e. Marlboro Red). It comes with menthol and regular flavored (lighter but bolder than original reds).

This innovation was called 'an alluring addition', and explained its appearance as a concern to avoid the contact of paper with lips. Marlboro cigarettes are soft as “May breeze', specially designed for ladies, special taste which confirms the male opinion that 'Marlboro' - is an aristocrat among cigarettes' The success of cigarettes was enough to keep afloat, but nothing more. Twenty years later, Philip Morris agreed to 'change the disposition' of this brand. It was aimed to people who understood that tobacco is harmful, but they continued smoking.

Tobacco companies reacted immediately. First, they assured that their cigarettes are “safer' than the other cigarettes. Smokers considered filter-tipped cigarette as uninjurious. (In those years it was believed that the filter-tipped cigarettes are smoked solely by women.) Many men would smoke cigarettes with filter, but did not want to become the object of ridicule for being smoking 'ladies' cigarettes. Manufacturers of cigarettes long resisted the temptation to offer men a filter cigarette, partly because the presence of the filter involves unpleasant and harmful fumes. But then a bright idea appeared: a cigarette filter was more profitable for the manufacturer - because the material was cheaper than tobacco filter of the same volume. In addition, the filter cleans tobacco smoke, then they could use cheaper, low-grade tobacco.

And Philip Morris agreed to remake the 'Marlboro cigarettes' for male smokers. Leo Burnett, a famous Chicago advertising specialist, helped Morris. Download captain tsubasa road to 2002. Bernett beginning the defeminization of Marlboro cigarettes, decided to use a series of 'testosterone injections' - a series of different images like as marine captain, an athlete-heavyweight, adventurer, a war correspondent, construction workers, etc. The first type was,of course,a cowboy.

However, Philip Morris was dissatisfied with the project. He hired a team of researchers who have brought alarming results: in the U.S. There are no more than 3000 professional cowboys. How could an ordinary clerk identify himself with this advertising cowboy character?

Burnett said a lot, and convinced the administrators to choose the cowboy type. The advertising campaign was successful.

Nicotine Per Cigarette By Brand

List Of Marlboro Cigarette Types

Over one year Marlboro cigarettes moved from last place (before they were less than 1% of the market) until the fourth, hitting a list of cigarette-champions. The company has decided to temporarily forget about the sea captain and, in any case, keep a cowboy. The first group of invited to the shootings 'cowboys' were professional models, none of whom had any idea, from which side to approach a horse.